Company
What's behind the new name, what stays the same, and what's getting even better
29.6.2026
It's official: Today we're saying goodbye to bb-net – hello Econocom Remarketing. A moment we've been working towards for a long time, and it's finally a reality.
For over 25 years, we have been acquiring used business IT, professionally refurbishing it, and returning it to the market as premium refurbished IT for a second life. Since 2024, we have been part of the international Econocom Group, and it was clear to us from the outset that we wanted to make this visible externally.
This change is more than just a name change; it's a commitment to future-oriented corporate management and to our goal of refurbishing 2,000,000 IT devices by 2030.
As part of the Econocom Group, this is now even easier, because Econocom handles the first product lifecycle – procuring hardware, combining it with individual services and financing. We take care of everything that comes next: the second lifecycle. When the assets return, we take over, thus completing the circle.
This is a true win-win situation for both sides: With us, the Econocom Group gains a premium refurbisher, established in the German market for years, with deep expertise in remarketing and refurbishment. And what's crucial for us: we gain predictability. Previously, the inflow of goods was difficult to forecast. Through the group, we secure quotas and thus reliable capacities for our refurbishment process.
For you as a partner, this means a significantly larger product portfolio, more choice, and greater availability – even internationally. This is exactly what our customers have consistently requested in annual surveys.
A company rebranding might sound simple at first. In practice, it involves months of intensive work: commercial register entry, systems, email addresses, letterheads, invoice templates – everything adapted and re-established from scratch. In parallel, we revamped our entire external presence: new corporate design, new website, new product brand, updated social media channels.
We are very proud of the result and are thrilled to finally be able to show it to you today.
First things first: Your usual contacts, our quality processes, and our reliability will, of course, remain unchanged. But there are also real improvements!
Our retail brand for premium refurbished IT also has a new name: ecotech. The name is new, but the quality remains. You will continue to receive tested business IT from Lenovo, HP, Dell, and other leading manufacturers with a warranty, pre-installed software, and up to 80% below the new price.
Feel free to browse our new website – we look forward to your feedback and everything else to come!
🌐 www.econocom-remarketing.de
🛒 shop.econocom-remarketing.de
To your existing contact person – they will also guide you through the transition phase.
You benefit from greater stability and higher availability.
Existing conditions remain unchanged. The integration into the Econocom Group also creates new opportunities in terms of availability and project sizes.
Yes. Your usual contacts will remain and will continue to be available to you personally.
We're keeping the same high quality standards, testing processes, and guarantee conditions.
Only the company name is changing. Existing contracts, guarantees and agreed terms and conditions remain in full force and effect.